Customer Acquisition vs. Retention

Strategies to balance both.
	Ecommerce Digest

Acquisition vs. Retention: Should Your Ecommerce Business Play Offense or Defense? Acquisition is the tools and tactics you use to get more shoppers to your site and includes things like Google Adwords and Facebook Ads. On the flip side there is your marketing defense, otherwise know as retention. Retention is the tools and tactics you use to get an existing customer to buy from you again, and more frequently. Read now Extend your trial » Start a new store » More From Shopify... Countdown To Launching Your Ecommerce Business How to increase revenue with upselling and cross-selling Social Media Marketing: Pinterest for Business 101 Small Business Accounting 101: Ten Steps to Get Your Startup on Track

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